What are returns?
Returns include all returns of used and unused goods. A return means that the product is not purchased. Although the goods have been packed, shipped and returned, no sales are generated. This can result in considerable costs, particularly for online retailers in e-commerce.
Many logistics processes are crucial for the proper return of goods. For example, each package is first unpacked and prepared for quality inspection. The individual articles can be identified by means of the barcodes using a scanner. After the quality inspection, the returned goods can usually be reused for other customer orders.
Possible reasons for a return:
- Incorrect delivery
- Order multiple variants
- Long delivery time
- Quality problems
- Complaint
- Repair
Avoidance of returns in online retail:
- Detailed product description
- Realistic product presentation
- Fast shipping
- Good packaging protection
